Says the poetry of Frost’s “Two Tramps in Mud Time,”
Only where love and need are one,
And the work is play for mortal stakes,
Is the deed ever really done
For Heaven and the future’s sakes.
Says prose, “Delicate muscles and nerves.” Says prose, “Your employer expects.” The prose words are embellished with a frieze of women’s faces in chiaroscuro. All of the women are what used to be called beauties, with a single descriptive adjective replacing the unmentioned names that their bodies bear outside the office. In the office, the copy spoken on behalf of their beauty says, “They are all enthusiastic,” but the collective expression on their faces seems not to.
Where this language prevails, who can afford to entertain the thought that need may enter into a marriage of equality with love? Only a poet; only a man to whom the thought of lightening the task of words would be experienced with a pang of loss, like a missed dividend.
Source: http://oldadvertising.tumblr.com/post/178962126368/the-red-book-magazine-april-1922. Post-processed to compensate for discoloration.