In this Constructivist poster from 1925, the woman emitting her call is Lili Brik, wife of the Formalist theorist Osip Brik and mistress of the poet Alexander Mayakovsky. A merely literal translation, the words without the jazz, is, “Leningrad State Publisher BOOKS for all branches of knowledge.” The photography and the graphic design are by Alexander Rodchenko, whose AR monogram appears in the lower right corner.